Lately google did something to their rank algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. In the very beginning, I didn’t know better, I needed to rank the keyword, proof coil chain, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, best smartphones 2011 , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance tie down straps, then it will be easier to do article marketing.
At the end of day all you have to do is to create quality content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, have a taste of this one, clevis hooks, , nice writing, good content, published on popular site, this article is a good example of article marketing.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s real easy and useful, no one should miss this tool out.